How to Rank Higher on Google in 2025 14 Steps

For each keyword entered you’ll see a “keyword intent” label. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank. Later in this article, under the measurement section, we’ll explain how to find out which keywords you’re ranking for.

As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher. Together with the Vicinity update, Google has started testing the new local pack layout in SERPs. So you may come across a wider block with its map on the right and the three local pack results on the left. Additionally, Google has been rolling out innovative features that make it even easier for customers to connect with local businesses. Since local searches (often typed as “near me”) are skyrocketing, being in the top three isn’t just a nice bonus—it’s essential. Those businesses get the lion’s share of clicks and visits—while everyone else is left fighting for scraps.

Build Backlinks from Authoritative Sites

Usually, we go for something short that complements the title of the video. For example, our video about learning SEO has the words “Learn SEO” on the thumbnail. Create a thumbnail that visually demonstrates that the video solves the user’s query.

If we reach out to the author and introduce our beginner’s guide to SEO, there’s a chance they may add it to their page. Looking at the referring page, it seems the link comes from a section listing three of the best SEO guides. Internally linking this phrase may help our post to rank higher. Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full.

• Go to the Rankings section on the left-hand menu to begin tracking your keyword performance.
• Before you open another tab and enter one of your target terms, take some steps to ensure that you are getting the most accurate results.
• In this article, we’ll tackle how to turn on offline sync for Google Sheets, with a little help from AI to make the process even smoother.
• Go to the “Organic keywords” report, then add a relevant keyword to the “Include” filter.
• After you’ve picked your easy-to-rank-for keyword, it’s time to do more research.

Use Internal Linking

This page is a guide to understanding some of our more notable ranking systems. It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs. Establish a routine for checking keyword positions, such as weekly or monthly. This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly.

Broken links, or dead links, can negatively impact a website’s search engine ranking. When audiences click on a broken link, they are directed to a non-existent BHS Links page, leading to a poor user experience. Guest posting on reputable sites is another effective way to earn backlinks. By contributing high-quality articles to authoritative blogs, you can include links to your site, enhancing your backlink profile. To acquire backlinks, you need to give people a reason to link to you. For example, guest blogging works as a link building strategy because you’re giving the other party a free piece of content in exchange for linking back.

It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It can also be worthwhile to turn your blog posts into scripts for YouTube videos. Once the article is written, adapting it doesn’t require a lot of work. Creating videos can increase your reach and help build on your site’s authority, leading to more sales. The purpose of a content plan is to write down which keywords you want to be found with, and how often you want to write blog posts. It doesn’t have to be a fancy spreadsheet; simply write down your keywords, what you want to write about, and how often.

Taking Over the Google SERP

Google is essentially combining Gemini with other Google systems, such as Google Knowledge Graph and the Google search ranking algorithm, to provide summarised answers to users. If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites. For example, the topic “keyword research” scores a “3”, because it’s nearly impossible to do good keyword research without a tool. For “content creation”, it’s likely a “2” because you can make content without a tool, but you can do it even better with one. But you’ll need to use external tools to monitor your rankings. And they should appear in your subheadings, body content, and alt text, where appropriate.

You touched on it a bit, but alot of stuff out there still preaches keywords in Title, URL, H1/H2, Image Alt Text, etc. This has all changed and it seems will work against you most of the time, and it’s important not to over-optimize your onpage stuff. With Long Tail Pro, I can quickly see that the top 10 sites in Google for business ideas are quite authoritative. At a quick glance, I can see that the Average Keyword Competitiveness is 63.

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